Mile 00/Josh Herod

Built for life. Driven by purpose.

Adventure · Strength · Wellness · Freedom

Lifelong martial artist, endurance cyclist, backpacker, father and entrepreneur. Life is meant to be experienced, not simply endured.

Josh Herod outdoors

46 yrs · Still CLIMBING THE trail of life

sunset rides On the ridge, before the day starts asking for things.

Mile 01 / What I live by

Four words. One route.

  1. 01Adventure

    Adventure is how I explore the world.

  2. 02Fitness

    Fitness is how I prepare for it.

  3. 03Discipline

    Discipline is how I keep moving forward.

  4. 04Purpose

    Purpose is what makes it all worthwhile.

I don't train just to look a certain way. I train to stay capable.

Read my story
  • Martial artsDiscipline
  • Endurance cyclingPerseverance
  • BackpackingSimplicity

Mile 02 / Meet Josh Herod

The things worth having take effort

Martial arts came first. Years on the mat taught me discipline and self-control — how to stay calm when it would be easier not to.

Endurance cycling taught me perseverance. Long miles have a way of showing you exactly what you're made of, usually around hour five.

Backpacking taught me simplicity, challenge and a deep appreciation for the world around me. Everything you need fits on your back, and the view is earned one step at a time.

At 46, I'm not interested in slowing down because another birthday comes around. I want to stay strong enough, healthy enough and capable enough to keep doing the things I love.

I don't just talk about living a better life. I work every day to live one.

— Josh Herod
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